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Awards & recognition

Tripadvisor Travelers' Choice 2026Travelers' Choice 2026Tripadvisor
Friends Guides, winner of the Arival Spotlight Awards 2026, Tech Trailblazer categoryTech Trailblazer 2026Arival Spotlight Awards

We're a Tripadvisor Travelers' Choice 2026

Tripadvisor gives the Travelers' Choice award to the businesses in the top 10% of their category worldwide, based on traveler reviews from the last 12 months.

It is decided by the reviews of the travelers who toured with us.

For you, that means other travelers already tried it and recommend it.

Read our reviews on Tripadvisor →

We won the Tech Trailblazer Award 2026

The Arival Spotlight Awards recognize tour and experience operators that are moving the industry forward. The Tech Trailblazer category honors operators that use technology in an innovative way to improve the traveler experience and their operations.

A panel of industry experts chose Friends Guides as the winner over the other finalists, Coral Crater Adventure Park and TouringBee. The award was presented at Arival 360 Spokane 2026.

For you, that means that when you book with us, we guarantee an amazing experience before, during and after your tour.

See the winners on arival.travel →